What is Generative Artificial Intelligence (Gen-AI)?

Introduction

This Knowledge Base article provides an overview of Generative Artificial Intelligence (GenAI), a subset of artificial intelligence that uses generative models to produce text, images, videos, or other forms of data. The article defines key terms related to GenAI, including AI hallucinations, and explores popular GenAI tools. Additionally, it discusses the pitfalls associated with AI and the importance of responsible AI practices.
 

Generative AI and AI Hallucinations

Generative AI (GenAI)

Generative AI, sometimes called GenAI, is artificial intelligence that can create original content; such as text, images, video, audio, or software code, in response to a user’s prompt or request. Generative AI relies on sophisticated machine learning models called deep learning models, which simulate the learning and decision-making processes of the human brain. These models work by identifying and encoding patterns and relationships in vast amounts of data, and then using that information to understand users' natural language requests or questions and respond with relevant new content

AI Hallucinations

AI hallucination is a phenomenon wherein a large language model (LLM) often a generative AI chatbot or computer vision tool; perceives patterns or objects that are nonexistent or imperceptible to human observers, creating outputs that are nonsensical or altogether inaccurate. Generally, if a user makes a request of a generative AI tool, they desire an output that appropriately addresses the prompt. However, sometimes AI algorithms produce outputs that are not based on training data, are incorrectly decoded by the transformer, or do not follow any identifiable pattern. In other words, it "hallucinates" the response

 

Popular Generative AI Tools

Generative AI tools have become increasingly popular, with several leading platforms offering diverse capabilities. Here are some of the most popular GenAI tools:

Copilot: A generative AI tool integrated with the Microsoft ecosystem, offering functionality across various applications.

ChatGPT: A chatbot developed by OpenAI that leads the generative AI market by a wide margin, accounting for a significant portion of web traffic among generative AI tools.

Gemini: An AI chatbot developed by Google that has gained popularity for its advanced capabilities.

Claude: A chatbot known for its user-friendly interface and powerful generative abilities.

Midjourney: An image generation tool that creates visuals based on text prompts.

DeepSeek: An AI startup known for its large language models. DeepSeek has gained traction for its capabilities in coding, content creation, and more.

AI Pitfalls

While AI offers numerous benefits, it also presents several challenges and risks that need to be carefully managed. Here are some of the key pitfalls associated with AI:

  1. Lack of Transparency: AI systems, particularly deep learning models, can be complex and difficult to interpret. This opaqueness obscures the decision-making processes and underlying logic of these technologies, leading to distrust and resistance to adopting AI
  2. Bias and Discrimination: AI systems can inadvertently perpetuate or amplify societal biases due to biased training data or algorithmic design. To minimize discrimination and ensure fairness, it is crucial to invest in the development of unbiased algorithms and diverse training data sets
  3. Privacy Concerns: AI technologies often collect and analyze large amounts of personal data, raising issues related to data privacy and security. To mitigate privacy risks, strict data protection regulations and safe data handling practices are essential
  4. Ethical Dilemmas: Instilling moral and ethical values in AI systems, especially in decision-making contexts with significant consequences, presents a considerable challenge. Researchers and developers must prioritize the ethical implications of AI technologies to avoid negative societal impacts
  5. Security Risks: As AI technologies become increasingly sophisticated, the security risks associated with their use and the potential for misuse also increase. Hackers and malicious actors can harness the power of AI to develop more advanced cyberattacks, bypass security measures, and exploit vulnerabilities in systems
  6. Concentration of Power: The risk of AI development being dominated by a small number of large corporations and governments could exacerbate inequality and limit diversity in AI applications

AI risk management is a key component of responsible development and use of AI systems. Responsible AI practices can help align the decisions about AI system design, development, and uses with intended aim and values. Core concepts in responsible AI emphasize human centrality, social responsibility, and sustainability